Hi I'm Dorcas.
Nice to meet you.
I’m an aspiring UX Designer from Vancouver with five years of graphic design experience in freelancing and in-house roles. My passion for art and various forms of design has led to a diverse portfolio of projects - ranging from art illustration to UX design.
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My design philosophy is to design is to create experiences that are both visually compelling and deeply meaningful to the people who use them, bridging the gap between aesthetics and functionality with empathy at the core.
LynSow Creative
Graphic Designer & Digital Illustrator
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Offered graphic design and digital illustration services to about 50 clients ranging from small to medium size businesses, with approximately 200 sold custom digital prints online.
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Developed concept designs and executed visual compositions for digital and print marketing consistent with brand strategy.
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Presented new ideas and creative concepts based on market research findings.
Experience
2022-2024
The Arbutus Club
Graphic Designer & Communications Specialist
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Developed the marketing and communication strategy for reaching approx. 9,000 members collaboratively with over 15 departments under the athletic, recreational, food & beverage, cultural and social offerings at the club.
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Created weekly marketing and communications campaigns across social media, digital displays, email and posters in both print and digital formats, raising registration numbers for various events.
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Provided design and copywriting support across 15 departments, creating graphics, logos, print materials, and identity designs, increasing visibility of our services and event offerings at the club.
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Produced seasonal digital recreation programming brochures and co-edited a printed quarterly magazine, increasing readership by approximately 20%.
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Curated photo and video content at special events for our social media platforms leading to increased engagement of 150%.
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Managed the club’s website and social media accounts, ensuring graphic continuity with brand standards.
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Addressed member inquiries related to website navigation and email marketing, receiving exceptional feedback.
2019-Present
Education
Diploma, UX Design
BrainStation
Diploma, Fashion Design
Vancouver Community College
Diploma, Graphic Design
British Columbia Institute of Technology (BCIT)
BBA, Business Management
Langara College
The Bark Magazine
The Arbutus Club
Editor | Graphic Designer | Communications Specialist​
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Transformed The Bark Magazine, leading to about 20% increase in readership and improved community engagement.
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Enhanced content accessibility and layout design using InDesign, Photoshop, and Illustrator, elevating the publication's visual appeal.
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Collaborated with the Design Lead to implement innovative design changes, resulting in higher reader satisfaction and engagement.
Project Highlights
2024
KidLink Mobile App
BrainStation Capstone
UX Designer​
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Developed a high-fidelity interactive prototype addressing a critical user problem, significantly enhancing user engagement.
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Created a comprehensive User Interface Library, ensuring design consistency and coherence, which led to a more intuitive user experience.
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Utilized advanced design principles and tools, optimizing usability and aesthetic appeal, and resulting in positive stakeholder feedback.
2022-2024
2024
No Credit Series
Production Designer​
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Developed and executed set designs for a video podcast for Telus Storyhive.
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Conceptualized and ideated set themes to create visually engaging environments that align with the podcast's brand and message.
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Collaborated with the production team to set up and arrange the set, ensuring optimal camera angles, lighting, and overall visual impact.